[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.tehno.sk\/chcete-sa-lisit-od-konkurencie-priniest-nieco-extra-podobne-zmyslanie-mal-i-steve-jobs\/#Article","mainEntityOfPage":"https:\/\/www.tehno.sk\/chcete-sa-lisit-od-konkurencie-priniest-nieco-extra-podobne-zmyslanie-mal-i-steve-jobs\/","headline":"Chcete sa l\u00ed\u0161i\u0165 od konkurencie, prinies\u0165 nie\u010do extra? Podobn\u00e9 zm\u00fd\u0161\u013eanie mal i Steve Jobs","name":"Chcete sa l\u00ed\u0161i\u0165 od konkurencie, prinies\u0165 nie\u010do extra? Podobn\u00e9 zm\u00fd\u0161\u013eanie mal i Steve Jobs","description":"Ak by sme h\u013eadali jedin\u00fa firmu, s ktorou by sme chceli spoji\u0165 pojem \u00faspe\u0161n\u00fd biznis, zrejme by ich bolo viacero, no ka\u017edop\u00e1dne sa asi v\u0161etci zhodneme, \u017ee spomen\u00fa\u0165 firmu Apple … ","datePublished":"2025-03-03","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.tehno.sk\/author\/#Person","name":"","url":"https:\/\/www.tehno.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/dac37d998cdbc92cc7ee5d23d4d689a369122af40c5450007470acab45b61d68?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dac37d998cdbc92cc7ee5d23d4d689a369122af40c5450007470acab45b61d68?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"tehno.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.tehno.sk\/wp-content\/uploads\/img_a288266_w16531_t1527695126.png","url":"https:\/\/www.tehno.sk\/wp-content\/uploads\/img_a288266_w16531_t1527695126.png","height":0,"width":0},"url":"https:\/\/www.tehno.sk\/chcete-sa-lisit-od-konkurencie-priniest-nieco-extra-podobne-zmyslanie-mal-i-steve-jobs\/","wordCount":421,"articleBody":"Ak by sme h\u013eadali jedin\u00fa firmu, s ktorou by sme chceli spoji\u0165 pojem \u00faspe\u0161n\u00fd biznis, zrejme by ich bolo viacero, no ka\u017edop\u00e1dne sa asi v\u0161etci zhodneme, \u017ee spomen\u00fa\u0165 firmu Apple nie je v\u00f4bec od veci. Ur\u010dite sa rad\u00ed k firm\u00e1m s najvy\u0161\u0161\u00edm ziskom a \u010do je mo\u017eno e\u0161te d\u00f4le\u017eitej\u0161ie, ich v\u00fdroba a slu\u017eby sa inovuj\u00fa a to futuristickou r\u00fdchlos\u0165ou. Aj Apple v podstatnej miere ur\u010duje, \u010do bude nov\u00fd technologick\u00fd hit. \u2022 Na akom koncepte stoj\u00ed jej \u00faspech? Viacer\u00ed u\u017e vieme, \u017ee zakladate\u013eom Appleu bol Steve Jobs. Pr\u00e1ve on a jeho charizmatick\u00e1 a pre mnoh\u00fdch mo\u017eno komplikovan\u00e1 povaha zvolili smer, ak\u00fdm sa t\u00e1to \u00faspe\u0161n\u00e1 firma uber\u00e1 dodnes. Je pravdepodobn\u00e9, \u017ee v\u00e4\u010d\u0161inu t\u00fdchto konceptov nasleduje i jej nov\u00fd vlastn\u00edk, ako aj nov\u00ed zamestnanci. Preto v tomto \u010dl\u00e1nku nahliadnime na tieto koncepty z objekt\u00edvneho h\u013eadiska a pozrime sa, ak\u00e9 \u00favahy nosil v hlave a rovnako tak na jazyku dnes u\u017e zosnul\u00fd, av\u0161ak dodnes zrejme najpopul\u00e1rnej\u0161\u00ed podnikate\u013e, biznisman, \u010di jeho slovami sk\u00f4r inov\u00e1tor a umelec, Steve Jobs. Jobs uzn\u00e1val unik\u00e1tnos\u0165 a originalitu. Pevne veril, \u017ee pr\u00e1ve t\u00e1 zaujme, \u010di dokonca prinesie prelomov\u00fa technologick\u00fa revol\u00faciu. V jeho pr\u00edpade to bola pravda. V\u00fdrobok alebo pl\u00e1n by mal z\u00e1kazn\u00edkom prinies\u0165 nov\u00fd z\u00e1\u017eitok. Neignorujme slovo z\u00e1\u017eitok, preto\u017ee mus\u00ed \u00eds\u0165 o produkt \u010di slu\u017ebu, ktor\u00e1 doslova napln\u00ed v\u00fdznam tohto slova. Ale dbajme i na pr\u00eddavne meno nov\u00fd, nako\u013eko pr\u00e1ve doteraz nesk\u00fasen\u00e1 vec prin\u00e1\u0161a tie prav\u00e9 em\u00f3cie. Takisto kl\u00e1dol d\u00f4raz na to, ak\u00fd ve\u013ek\u00fd je rozdiel medzi slovami cena a hodnota. Cenu ur\u010duje trh peniazmi, ale skuto\u010dn\u00fa cenu, hodnotu, ocenia sami \u013eudia. Pr\u00e1ve skuto\u010dn\u00e1 hodnota je ten prav\u00fd v\u00fdznam, pre\u010do si \u013eudia doty\u010dn\u00e9 produkty ob\u013e\u00fabia. Jobs tak i svojich zamestnancov u\u010dil k tomu, aby do dan\u00e9ho v\u00fdrobku dali kus seba, aby ne\u0161lo len o ak\u00fasi monot\u00f3nnu k\u00f3piu trhu bez du\u0161e. R\u00e1d tvrdil, \u017ee in\u017einieri s\u00fa umelcami. Ner\u00e1d sa \u0161katu\u013ekoval do akejsi \u0161edej masy nasleduj\u00facej zaveden\u00e9 koncepty, r\u00e1d ich oh\u00fdbal a tvoril do podoby, ktor\u00e1 by bola ide\u00e1lna pre neho, ako \u010dloveka, nie pre trh. Teda aj pre trh, ale ten bol v tomto smere na druhom mieste.                                                                                                                                                                                                                                                                                                                                                                                         4\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Chcete sa l\u00ed\u0161i\u0165 od konkurencie, prinies\u0165 nie\u010do extra? Podobn\u00e9 zm\u00fd\u0161\u013eanie mal i Steve Jobs","item":"https:\/\/www.tehno.sk\/chcete-sa-lisit-od-konkurencie-priniest-nieco-extra-podobne-zmyslanie-mal-i-steve-jobs\/#breadcrumbitem"}]}]